Aidan Martin

Aidan Martin

Design Director with 15+ years building complex digital products across fintech and enterprise. I lead global teams, shape product strategy and stay hands-on, most at home where product, design and engineering need to work as one.

Summary

Design Director with 15+ years of experience building complex digital products across fintech, enterprise and regulated environments. I specialise in 0→1 product development, shaping strategy, building high-performing teams and shipping fast alongside engineering and business leadership.

I work across product, design and engineering, most at home in complex, high-stakes environments where those disciplines need to work as one. At JP Morgan Payments I lead design across connectivity and client management platforms serving enterprise clients at global scale, across a high-volume payments channel. Known for transforming high-touch, manual processes into scalable self-service products that drive product-led growth, I focus on measurable outcomes: adoption, operational efficiency and revenue, not just delivery.

Experience

Design Leader, Connectivity Platforms

2021–Present

JP Morgan Payments

Leading design across connectivity and client management platforms at JP Morgan Payments, serving enterprise clients at global scale across a high-volume payments channel. Built the developer platform from 0→1 and transformed high-touch workflows into scalable self-service experiences.

Leading design across a suite of connectivity, client management and internal platforms serving enterprise clients at global scale across the API and File connectivity space, a high-volume payments channel.

  • Lead a high-impact global design team delivering complex, mission-critical product experiences across client-facing and internal surfaces.
  • Own the design of the connectivity platform, client management platform and internal tooling, all built around self-service models and product-led growth principles.
  • Transformed high-touch, manual onboarding and integration workflows into scalable self-service experiences, eliminating swivel-chair internal processes and dramatically improving time-to-value for clients.
  • Partner closely with product, engineering, business and client stakeholders to shape product strategy, user workflows and delivery models.
  • Took on fractional product and engineering leadership to incubate the developer platform from the ground up, building and leading a cross-functional team of ~15 to take it from concept to delivery.
  • Established new design processes and built custom Figma plugins to accelerate team delivery, tooling adopted across the global design team.
  • Remain fully hands-on while mentoring designers and engineers and scaling design systems and delivery practices across the organisation.

Impact: Enterprise clients at global scale · High-volume payments channel · Increased product adoption and revenue through self-service and product-led growth

Client Experience & Product Design Lead

2016–2021

Idox Group

Led end-to-end product design across a portfolio of enterprise software platforms serving local government and regulated sectors.

  • Owned user research, UX design, UI design, prototyping and front-end execution across multiple products simultaneously.
  • Built shared design systems and interaction patterns that unified fragmented product experiences across the division.
  • Partnered directly with product owners, engineering, QA, sales and senior stakeholders to align product direction with business strategy and client needs.
  • Improved usability, consistency and delivery efficiency through user-centred design and modern agile delivery practices.

Impact: Increased delivery velocity · Improved customer satisfaction and product quality across the division

UX Manager & Product Design Lead

2015–2016

JP Morgan

Led UX design for global mobile, web and desktop trading platforms across institutional and client-facing surfaces.

  • Built and managed high-performing UX and visual design teams across multiple disciplines.
  • Defined enterprise-wide interaction standards, design patterns and governance models.
  • Partnered with engineering leadership to improve design-to-development handoff, quality and velocity.

Mobile UX Lead

2013–2015

JP Morgan

Built the next generation of mobile products for one of the world's largest financial institutions.

  • Grew the mobile design practice from 8 to 50+ designers and engineers.
  • Delivered award-winning enterprise and client-facing applications used by 250,000+ users globally.
  • Built mobile design systems and prototyping frameworks that scaled across the organisation.

Design Lead

2007–2013

Alienation Ltd

Led UX, UI and digital product design across enterprise and consumer platforms, setting creative direction, defining the visual and interaction language across all client work, and heading up a team of designers from concept through to delivery. Played an active role in business development, contributing to pitches and client acquisition alongside the senior leadership team.

Capabilities

Tools

Speaking & Thought Leadership

Speaker and published contributor across design, product and technology.

UX Glasgow · BBC · Creative Bloq · Channel 4 · .Net Magazine

Education

BA (Hons) Applied Graphics Technology & Graphic Design, Glasgow Caledonian University